the business design workshop · houston
One day. One room. A business designed around your life.
Arrive with an idea or a messy business. Leave with a complete blueprint for a business that funds the life you actually want.
- next date: Q1 2027 · TBD
- The Ion, Houston
- $1,500
- 1 year of Founder Friends Club
"Within two weeks after meeting with her and going through her Business Design Workshop methodology, I was able to launch my company."Nikki York, Founder, SAGERA
what changes in one day
Most people start a business by accident. You'll design yours on purpose.
you arrive with
- an idea you can't stop thinking about
- a business that's running you
- a number that scares you
- "where do I even start?"
you leave with
Your complete business blueprint
- your life vision
- your number
- your ideal client
- your positioning
- offers and pricing
- brand direction
- client experience
- your launch plan
how the day works
Start at the end. Then build forward.
Three stops, one framework. It's hands-on: you'll work in small pods with founders at your stage and capture everything in the Founder Life Architect app as you go.
stop 1
Design your life
Before we touch the business, we define the life it has to fund.
- Your perfect day
- Your founder archetype
- Your number
stop 2
Define your market
Who you serve, why they choose you and where you stand out.
- Your ideal client
- Your why
- Your positioning
stop 3
Build your business model
Offers, pricing and the plan that gets you to your perfect day.
- Offers and pricing
- Client experience and brand
- Your launch plan
who it's for
For anyone with a business idea and no map yet.
The dreamer
You have an idea you can't shake and you want to start it the right way.
The career changer
A layoff, burnout or a quiet pull is telling you it's time to build your own thing.
The side hustler
It's working on nights and weekends. You want to know if it can be the real thing.
The restarter
You started a business, but not on purpose. Now you want to rebuild it intentionally.
The expert
You're great at what you do. You need a business built around it.
The trapped founder
Your business works. It's just running your life. You want it to fund your life instead.
Not here for: funnels, ads or hustle hacks. This is business architecture, pricing and life design.
what's included
One day in the room. A whole year of founder friends.
Your seat includes a full year in the Founder Friends Club, so the work keeps going long after the workshop ends.
Save my seat →Seats are limited. Next workshop: Q1 2027, date TBD.
admit one founder
The Business Design Workshop
- The full day, in person at The Ion, Houston
- A year in the Founder Friends Club
- The Founder Life Architect app
- A pod of founders at your stage
- Your complete business blueprint
your guides for the day
Meet your BFFs for the day.
Three founders who've been where you are, in the room all day to help you get unstuck.
Taylor Golden Norhawitz
The Founder Life
I lead the day. Eleven companies, three Inc. 5000 recognitions and one rebuilt life taught me to design the life first.
ask me about: your perfect day
Nikki York
SAGERA
My purpose is to bring clarity to chaos. I build the systems that take founders out of the middle of their business.
ask me about: getting out of the weeds
Kendall Roberts
Loam Learning
I help experts turn what they know into learning experiences that open new revenue, just like this one.
ask me about: packaging your know-howfrom the room
What founders walk away with.
Within two weeks after meeting with her and going through her Business Design Workshop methodology, I was able to launch my company… And most importantly, I knew the life that I was designing this business around.
Nikki York, Founder, SAGERABiggest takeaway: "Reverse engineering my pricing."
Evelyn Cayetano, BGO Creative Services"The best thing is having a new tool and many connections that will make a difference."
Maaike's Wellness"Invigorating and a major brain tickler."
Twenty-Nine Eleven
good questions
Before you save your seat.
Still wondering? Email info@thefounderlife.com and a real human will write back.
When is the next workshop?
Our next workshop is in Q1 2027, date to be announced. Save your seat now and you'll be the first to know the date.
Where is it?
At The Ion in Houston, Texas. The workshop is in person only, because the room is the point.
Do I need a business already?
No. Bring an idea, a side hustle or a business that's running you. The framework works at any stage.
What's included in the $1,500?
The full day in person, a full year of Founder Friends Club membership, the Founder Life Architect app and your complete business blueprint.
What should I bring?
A laptop, an open mind and your big dreams. You'll get a little prework beforehand so you walk in ready.
Is this online?
No. The workshop is in person, on purpose. The Founder Friends Club offers the workshop in digital format so you can review anytime you want. But we build businesses together in the room for those that prefer hands on learning. The Club keeps you connected after the day.
your seat is waiting
Design the life first. Then build the business.
One day, one room and a group of founders who get it. Let's design yours.