You didn't start a business to lose your life to it.
Whether you're just starting out or starting over —
you deserve to build this right.
Maybe you have an idea and you want to do it properly from day one. Maybe you already have a business — and somewhere along the way, it stopped feeling like freedom. Either way, you're in the right place. The Founder Life is where entrepreneurs learn to design a business that's profitable, purposeful, and built around the life they actually want — not the other way around.
What’s your founder archetype?
There’s no one way to build a business—but there is a way that works best for you.
This short survey reveals your founder archetype—how you naturally operate, where you create momentum, and where things tend to get stuck. It only takes a few minutes, and the insights are worth it.
How it works
The problem: Most founders start with an idea.
Then marketing.
Then sales.
Then more complexity.
Only later do they ask:
Is this business actually built to support the life I want?
That is why so many founders end up with:
unclear offers
inconsistent revenue
constant decision fatigue
businesses that depend entirely on them
The solution:
The Founder Life is a different approach.
Start with the life.
Then design the business around it.
We help founders create the strategy, structure, and revenue model for a business they actually want to run.
Meet the Founder
Taylor Golden — Business Architect, Founder, Recovering Workaholic
I've been helping entrepreneurs build businesses for over 20 years — long before it was a category, a brand, or a content niche. I started my first company at 20. Nearly went bankrupt in year two. Then applied everything I knew about marketing, business, and sheer determination — and turned it into a million-dollar brand by year four.
I went on to build 7 businesses. And then I lost everything — in a way I never saw coming, and couldn't control. That season broke me. It also taught me everything.
I learned what it really costs to build a business without a design. What it does to your health, your relationships, your sense of self.
And I made a decision: if I was ever going to help founders — really help them — I had to teach them what I wish someone had taught me.
Not tactics. Not funnels. Not hustle.
How to architect a business around the life you actually want.
That's been my life's work. And The Founder Life is where it all comes together.
Why The Founder Life Feels Different
Life First
Build a business that supports your life.
Built in Rooms
Real conversations, not chat threads.
Designed for Action
Leave with decisions, not just inspiration.
Learn from founders and experts who know what it takes to build well.
The Business Design Workshop is led by experienced founders and industry experts who work with businesses every day.
Each facilitator brings deep expertise in their field — and importantly, each of them is also a founder themselves. They understand firsthand what it takes to start, structure, and grow a business because they have done it themselves.
Rather than learning from a single perspective, you’ll gain insights from specialists across the key areas that shape a successful company.
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Taylor Golden
FOUNDER, The Founder Life
Business architect & growth strategist, 3x Inc 5000 Founder, 9 startups (and counting)
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Amanda Boyd
Founder, Sensible Solutions Consulting
Fractional CFO advisory services, accounting & bookkeeping
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Desiree Oliphant
Founder, The Planning House
Strategic planning, creative design, and flawless execution
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Christa McCourt
Founder, Houston Studio
From website content to product images to business professional headshots - branding your business the right way!
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Nikki York
Founder, Sagera Consulting
Human Performance & Continuous Improvement, Process Optimization, Technology Enablement