for anyone with a business idea and no map yet
Design the life first. Then build the business that pays for it.
You've spent years building someone else's dream. Start with your perfect day, back into the number it takes, and design a business around the life you actually want.
Created by Taylor Golden Norhawitz: eleven companies, three Inc. 5000 recognitions, and one rebuilt life.
the guide
the BFFs"Never have I ever left a networking or business event feeling more inspired and energized."Dana Zambon, MS, CHC
sound familiar?
You know you want more. You're just not sure where to start.
Maybe you have an idea you can't stop thinking about. Maybe you've already started something on the side. Maybe a layoff made the decision for you. Either way, you want more time, more say and more of your life back.
the method
Start at the end. Then build forward.
Most founders build backwards: idea, logo, website, and only later ask whether any of it fits their life. We start with the life you want, and work forward from there.
the usual way
the founder life way
Design your life
Your perfect day, your non-negotiables, and the income floor that makes it possible.
Define your market
Who you serve, what they need, and why you are the one to help them.
Build your business model
Offers, pricing and a plan that pays for the life, not the other way around.
the map
Your dream is the destination. Your business is the vehicle.
The Founder Life is the map. Tap a stop and take the drive with us.
start here · today
You, an idea and no map yet.
Maybe it's an idea you can't stop thinking about. Maybe it's a business that's running you. Either way, you're ready to go somewhere new. Here's the road.
back into your number
"Can I afford to go out on my own?" becomes a plan.
The biggest fear is replacing a paycheck. So we start with the life you want, work out what it costs, and price your work to get there. The numbers stop being scary. They become the way to your perfect day.
Find my numbernapkin math · try it
Your number for the year: $96,000
three ways to get there each month
Or mix them. Most founders do. Tap any price to change it.
Rounded up, before taxes and business costs. The Architect walks you through the full picture.
the roomthe Business Design Workshop
One day. One room. A business designed around your life.
- next date: Q1 2027 · TBD
- The Ion, Houston
- $1,500
- Founder Friends Club included
Find the heart behind your brand, back into your number, and leave with a complete model, in one room of founders who get it. Real change happens in real rooms.
Save my seatlife in the room
Founders who get it. Friends who stay.
the conversations
the friendships
the work
the foundermeet Taylor
By the world's measure, I had succeeded. By my own, I had failed.
At 20, I started my first business. I built eleven companies, earned three consecutive Inc. 5000 recognitions, and was flown around the world to teach. I also worked 90 hours a week, every Christmas, 265 nights a year on the road.
Then I lost all of it, overnight. Sitting on my parents' couch, putting together puzzles with my family, I was the happiest I had ever been. That's when I realized we build businesses backwards.
Now I help people design the life first, and build the business to fund it.
Read my storyin their words
Founders who started with their life.
Within two weeks after meeting with her and going through her Business Design Workshop methodology, I was able to launch my company… And most importantly, I knew the life that I was designing this business around.
"Invigorating and a major brain tickler."
"She has been there, done that on probably any scenario that you have."
"Powerful, insightful and empowering!"
"Be real, take step, know your worth."
"Great energy, and I felt the sincerity in the offerings."
"Inspiringly positive."
"Increasing my annual revenue by 25% in my first year of working with Taylor, as well as landing my first six-figure contract."
Biggest takeaway: "Reverse engineering my pricing."
"The best thing is having a new tool and many connections that will make a difference."
"I'm so thankful for the tools you helped me create for my business!"
"Help set vision for your life and how your work can support that."
why it feels different
Built with you, not sold to you.
Life first
Every decision is measured against the life it's meant to fund.
Built in rooms
Real conversations with real founders, not another course you never finish.
Honest guidance
We tell you what you need to hear, including when to spend less.