Friendly. Clear.
Honest. Warm.

who she is

The corporate woman with one foot out the door

• Successful at work, but the work isn't hers
• Often a mom, missing the moments she says she'll catch next time
• Has an idea, a skill or a side business, and no clear plan
• Some have just been laid off, and are deciding what's next

also for

The woman who took the leap, and it hasn't taken off yet

• She started a service business, often with young kids at home
• She's working hard, but the money and the freedom haven't shown up
• She needs structure, pricing that pays and people beside her

short · for bios and hero sections

At 20, Taylor started her first business. By her late twenties she had built seven companies and was flown around the world to teach, while working 90-hour weeks. Then she lost everything. Rebuilding from her parents' couch, she found she was happier than she'd ever been, and realized founders build backwards. The Founder Life exists so they don't have to learn it the hard way.

long · for the About page

At 20, I started my first business. In three years it was a million-dollar brand. I built seven companies, earned three consecutive Inc. 5000 recognitions, and was flown around the world to teach. I had the big house, the expensive car and a closet full of Louis Vuitton.

I also worked 90 hours a week for six years. I worked every Christmas. I traveled 265 nights a year. My body started shutting down.

Then I lost all of it, overnight. And sitting on my parents' couch, putting together puzzles with my family, I was the happiest I had ever been.

By the world's measure, I had succeeded. By my own, I had failed. That's when I realized we build businesses backwards. Now I help founders design the life first, and build the business to fund it.

purpose · why we exist

To give founders the framework, the community and the space to design their business around the life they actually want, so they never have to choose between building something great and living a life that feels like freedom.

vision · where we're going

A world where entrepreneurship is synonymous with intention, freedom and impact instead of hustle, sacrifice and burnout. Where founders build businesses that give back to their families, communities and causes bigger than themselves, and pay it forward to the next founder.

mission · what we do every day

Help founders design a business that supports the life they want, through intentional frameworks, in-person community and the honest guidance most programs never offer.

Taylor's personal mission

To become love: that everyone she meets feels peace, acceptance and real connection.

Life first.

Every business decision is measured against the life it's meant to fund.

Human connection.

Nothing replaces the room. Technology supports connection; it never replaces it.

Honesty.

We tell founders what they need to hear, including when to spend less.

Real over polished.

Messy and true beats perfect and generic.

Generosity by design.

Businesses should give back, and we help founders build that in (Impact Architecture).

Writing rules

• Start with her life, then the business.
• "You" for the reader, "I" for Taylor. "We" means Taylor and her partners at SAGERA and Loam Learning.
• Use specifics: a perfect Tuesday, school pickup, a lake at sunrise.
• One idea per sentence. Short paragraphs.
• Every claim must be true and checkable. No made-up numbers, results or quotes.
• Offer the next step plainly. No pressure tactics.

Words we avoid

hustle, grind, crush, hack, guru, "passive income," "online course," "six-figure secrets," "mompreneur," "boss babe"

01

Founder Life Architect

Design your business around your life, in one sitting. The first two exercises are free.

02

Founder Friends Club

The full Architect and a community of founder friends, all year. Stop building alone.

03

S.O.S.

One dashboard that runs your whole business like a full C-suite, built on your Founder Foundation.

04

Business Design Workshop

One day. One room. A business designed around your life. You leave with a plan, the numbers to back it, and probably your BFF.

05

Founder Life Retreat

Step away from the business to see it clearly. Life design plus a founder boardroom.

The dream

Sunshine and ember: a life she designed, work that means something.

The calm

Paper white and sky: space to think it through.

she arrives

Unsure, overwhelmed, torn.

"Within two weeks after meeting with her and going through her Business Design Workshop methodology, I was able to launch my company. I had my brand, I had my financial strategy, I knew my floor, I knew my ideal client. And most importantly, I knew the life that I was designing this business around."

Nikki York, Founder, SAGERA

"Working with Taylor transformed my photography business. Taylor showed me the true value of my business and how to communicate that properly to my clients… All of this resulted in me increasing my annual revenue by 25% in my first year of working with Taylor, as well as landing my first six-figure contract."

Kelsey Johnson, photographer

"She has been there, done that on probably any scenario that you have. And that just gets you to your end goal quicker. And if you don't know what the end goal is, she can help you find it."

Nikki York, Founder, SAGERA

"Help set vision for your life and how your work can support that." "Be real, take step, know your worth."

Hidden Talent Solutions

"Powerful, insightful and empowering!"

Dana Zambon

"Invigorating and a major brain tickler." "I'm so thankful for the tools you helped me create for my business!"

Twenty-Nine Eleven

"The best thing is having a new tool and many connections that will make a difference."

Maaike's Wellness

"Inspiringly positive."

Jordan, J. Alexandra Designs